http://www.pulsarplatform.com/
Pulsar is the leading AI-powered audience intelligence and social listening platform, combining conversational and behavioral signals from the world’s leading digital sources to help brands understand their audiences and create messages that matter to them.
It is part of the AIM-listed Access Intelligence Group.
Products and/or services offered:
- Social listening/Audience Insights – The most advanced social listening and insight tool on the market, combining keyword and content tracking with instant audience segmentation in the same tool. Key USPs include audience segmentation based on behaviour, vertical AI (AI trained by industry and use case e.g. Financial Services, Fashion, Food, CX, ESG etc.), search data alongside social and hundreds of visualizations to glean quick insights. Use cases include brand tracking, campaign tracking, trend analysis, category/topic insights, product innovation, online audience segmentation, CX and product innovation, existing audience segmentation replication and marketing strategy.
- Analytics – A complete analytics tool to measure and optimize performance across your social channels and websites, giving you a birds eye view of how your audience is growing and your content is faring, benchmarked against any competitor you like.
- Trends – Our Google Trends for social media: Visualize how social media trends spread, and track how the conversation evolves. Understand the trends in your industry better, helping to inform content, product and brand strategy.
- Consultancy – Continuous and one-off research programs integrating quantitative and qualitative methodologies, with custom analytics models (and years of expertise) for each industry, to turn audience data into action-oriented strategic insight.
Top 3 USP’s:
- Industry specific AI – AI trained for your industry that delivers deeper and quicker insights
- Unique data sources – Access to Sermo (the Physician social network), TikTok, Reddit and Google
- Audience segmentation approach – cut through the noise to understand how different segments talk/behave around the same topic to help personalise marketing strategy
